Microsoft not buying Yahoo, will take on Google itself.

Microsoft says it has a strategy to take on Google without Yahoo. See the Wall Street Journal story or the CNET story for details.

I don’t think this is over, it’s normal to put some flushing press out there to make the seller feel a little regretful and uncomfortable.

Google is moving fast, time is against Yahoo and Microsoft. Every day that passes saw further options for Microsoft to take as an alternative strategy and possibly a cheaper strategy.

The deal is never good if both parties don’t feel a little discomfort – Yahoo was wanting a mega win. The Yahoo board should have read the shareholders intent and acted on it.

The press highlights all the problems with the deal and the analysts carve it up leaving juicy excuses lying around for Microsoft to justify not paying a higher price.