Mar-kuh-ting

I am a big follower of Michael Gerber and his E-Myth concepts. I love the following excerpt from on of his articles… “One of my very first clients was a plumber. His partner was in the paving business, and also owned a parking lot cleaning company. His Sweepers (I think that’s what he called the big machines that sprayed and swept the shopping center parking lots) were painted bright, bright red, were kept–through continuous washing and waxing–impeccably clean, shone like red jewels in the sunlight, and had every part that could be chromed, chromed to perfection. My plumber client and his partner called this talent and passion for elaborately visual Sweepers “mar-kuh-ting.”